Welcome to Friendship! I am Brian Watkins, the founder of Open Achievement as well as the founder of the Friendship Initiative. Here, in the Friendship Initiative, we are dedicated to exploring & creating strategies for how to predictably find & build amazingly fulfilling personal friendships in life. I believe that personal friendship can be one of the most positively powerful & fulfilling parts of life, however, most people seem to leave this area of their life up to chance. Friendship is one of the most valuable and yet underserved areas of human life. The Friendship Initiative aims to further this important subject in a major way that can impact the real world lives of people all around the world.

Most of us have probably experienced the magic of true friendship. A quality friendship is one of consistently active & deep emotional connection, not just obligation, routine, or comfort. Maybe you can remember a time in your life when you’ve experienced an amazingly good emotional connection with another person or group. You probably thought of them as “best friends” and experienced some magical moments with them that brought immense happiness, fun, love, excitement, purpose, etc, to your life. If billions of people around the world are silently craving to consistently experience this throughout their life, then why is it that this is a rare experience for most people? Why do people often accept an average quality of friendship & connection throughout their life? Even for those who are social butterflies, it still seems to be a mere fraction of life where this amazing experience is present. Also, this experience of great friendship seems to become rarer in people’s lives as we get older. We don’t believe that amazing friendship has to be a rare experience left up to chance or fate. We believe that it can be strategically pursued & predictably created over time, in a genuine way, within almost anyone’s life.

Our vision for the Friendship Initiative is to develop impactful strategies for creating amazingly fulfilling personal friendships (with both individuals & groups) that can be successfully used to revolutionize the quality of life for large numbers of people throughout the world.

Within the Friendship Initiative, we will be collaborating & strategizing together to develop concepts & strategies that can be used in real life by people to more predictably find & create amazing personal friendships that result in high amounts of happiness and other great life benefits. We hope to cultivate a vibrant community of smart, passionate people who want to help take on the important challenge of how to consciously create amazing personal friendships in life. So if you are an expert in a related field (such as a psychologist or personal development professional), or simply a passionate enthusiast of this subject, then feel free to join us in this meaningful initiative to change the world by advancing the future trajectory of human friendship around the globe.

The friendship connection is what fuels not only amazing plutonic friendships, but also amazing intimate relationships, family relationships, and career relationships. Imagine what the experience of life can be like with a handful or more of these amazing friendship relationships that consistently bring you the good times & feelings of those truly magic moments you’ve had before. Not much else in life comes close to great friendships like this. Together, in the Friendship Initiative, let’s discover how to predictably create more of this for ourselves, as well as our fellow human beings around the world.